Table of Contents
Introduction
It’s the cookie everyone’s been talking about—and somehow, the Kardashians are in the mix 🍪💄. If you’ve scrolled through TikTok or Instagram lately, chances are you’ve seen something about the Kardashian Crumbl Cookie. But what’s the real story behind this viral dessert? Did the Kardashian-Jenner clan actually collab with Crumbl? Or is this just another fan-fueled food frenzy?
Well, grab a glass of almond milk, because we’re diving deep into this sugary saga. From social media rumors to nutrition facts, we’re uncovering everything there is to know about the Kardashian Crumbl Cookie—from the truth, the drama, to how you can maybe even make it at home. Let’s go! 🎬🍪
“When celebrities touch food, it turns into gold—or at least something viral.” — Unknown Social Media Guru
Who Are the Kardashians & Why Their Endorsements Matter
The Influence of Celebrity Culture on Food Trends
Celebrities don’t just change fashion—they shape what ends up on your plate. In the age of influencer marketing, one selfie holding a Starbucks cup or posting a branded product can send fans rushing to stores. And when it comes to influence? The Kardashians are the queens of it.
They’ve made everything from waist trainers to salad containers famous, just by being seen using them. So when whispers of a Kardashian-inspired Crumbl Cookie began circulating, it didn’t take long for fans to lose their minds.
Kardashians and Their History with Food Collabs
The Kardashian family isn’t new to the food game. Kim has been involved in plant-based campaigns, Khloé’s shared recipes for healthy smoothies, and Kylie once broke the internet with her ramen noodles hack 🍜. They’ve also promoted teas, shakes, and even cookie brands in the past.
While there’s no official collaboration announced between Crumbl and the Kardashians (yet!), their influence seems to be tied into the cookie’s viral fame—whether directly or just through fan speculation.
What Is Crumbl Cookie? A Viral Dessert Phenomenon
Origin & Founding Story of Crumbl
Let’s back up for a second—because before we jump into the Kardashians, we need to talk about Crumbl Cookies. Launched in 2017 by two cousins, Sawyer Hemsley and Jason McGowan, Crumbl started as a tiny bakery with a single cookie recipe. But that didn’t last long.
Thanks to a genius business model, killer social media strategy, and those iconic pink boxes, Crumbl exploded into one of the fastest-growing dessert brands in the U.S. Now, it has over 900 locations across the country!
Crumbl’s Rise to TikTok Fame
If you’ve ever watched a TikTok video where someone dramatically breaks a cookie in half to reveal gooey fillings, that’s probably Crumbl. Their weekly rotating flavors and over-the-top cookie designs became a viral trend, with people filming “cookie hauls” and ranking their favorite flavors every week.
Social media made Crumbl famous—but fans’ obsession took it to a whole new level when someone hinted a Kardashian-themed cookie might’ve dropped.
The “Kardashian Crumbl Cookie” Phenomenon Explained
Where Did the Rumor Start?
Ah, the power of the internet. In early 2024, a TikTok creator posted a video claiming that Crumbl had released a cookie inspired by the Kardashians. The flavor? A sleek, black-and-white marble cookie with gold flakes—allegedly designed to match the Kardashian aesthetic.
“This cookie screams luxury, like if Kim Kardashian was a cookie, this would be her.”
— TikTok user @CookieQueen2024
The post got over 2 million views, and within days, people were labeling it the “Kardashian Crumbl Cookie.” No official confirmation from Crumbl or the Kardashians was ever made—but the internet didn’t care. The name stuck.
Did the Kardashians Really Collaborate with Crumbl?
As of now? Nope. There’s no verified collab between the Kardashians and Crumbl. But that didn’t stop fans from believing it. The cookie in question—rumored to be a black velvet cookie with vanilla swirl and edible glitter—was likely just part of Crumbl’s rotating menu.
Still, the aesthetic, the buzz, and the timing all made it feel suspiciously Kardashian-esque. Some even speculated that it could be a secret collab, dropped without a label. (Very on-brand for mystery-loving marketing.)
The Cookie in Question: Flavor, Aesthetics & Marketing
Let’s talk about this cookie everyone’s obsessing over. Though unofficial, here’s what we think the “Kardashian Crumbl Cookie” looked like:
| Feature | Description |
|---|---|
| Flavor Base | Black velvet (rich cocoa + food coloring) |
| Frosting | Creamy vanilla swirl |
| Toppings | Edible gold leaf, crushed Oreos |
| Texture | Soft in the center, crispy edges |
| Design | Black and white swirl with shimmering accents |
It was all about luxury, elegance, and drama—three things the Kardashians know very well. Whether Crumbl meant it or not, they created a cookie that screamed “Kardashian core.”
Why Everyone Is Obsessed: Social Media Impact & Trends
How TikTok & Instagram Fueled the Hype
TikTok has become the world’s fastest food critic. If it looks good on camera, it will go viral. The “Kardashian Crumbl Cookie” hit all the marks—visual appeal, mystery, and fan involvement. People started filming themselves trying it, rating it, and even trying to recreate it.
Instagram influencers hopped on the trend too, posting aesthetic shots of the cookie next to designer handbags and Kardashian-inspired makeup palettes. Crumbl didn’t even need to market it—it marketed itself.
User Reactions, Reviews, and Cookie Challenges
As with any trend, opinions were split. Some users said it was the best Crumbl flavor ever, while others called it overrated and too sweet.
Here’s a breakdown of common reactions:
“It tastes like birthday cake had a baby with a fashion show.” — @dessertdiva_92 🍰
“Way too much frosting. I needed a nap after one bite.” — @dadbodbites 😴
Regardless of taste, the cookie challenge took over social platforms. People rated the cookie on looks, flavor, and “Kardashian-ness.” One popular challenge was: “Can you eat the whole cookie in under 60 seconds while wearing heels?”
Yes. That actually happened 😂.
Nutrition Facts and Ingredients Table
Let’s be real for a sec—while the Kardashian Crumbl Cookie might be Insta-worthy, it’s also a full-on dessert bomb. These cookies are massive and loaded with sugar, butter, and calories. Don’t get us wrong, that’s part of what makes them so delicious. But if you’re curious about what you’re actually eating, here’s a closer look:
Nutrition Facts (Per Cookie)
| Nutrient | Amount |
|---|---|
| Calories | 720 kcal |
| Total Fat | 38g |
| Saturated Fat | 22g |
| Carbohydrates | 92g |
| Sugar | 64g |
| Protein | 6g |
| Sodium | 320mg |
| Fiber | 1g |
Yup, 720 calories for one cookie 😱. This dessert is more of a full meal than a snack, especially if you’re watching sugar intake.
Common Ingredients Found in Crumbl Cookies
While each cookie flavor changes weekly, most share some common base ingredients:
- All-purpose flour
- Unsalted butter
- Granulated sugar
- Brown sugar
- Baking powder
- Vanilla extract
- Eggs
- Cocoa powder (for velvet/chocolate flavors)
- Decorative toppings (gold flakes, Oreo crumbles, frostings)
Pro Tip: If you’re baking your own version at home, stick with high-quality butter and pure vanilla for that bakery-style richness.
Problems and Concerns With the Kardashian Crumbl Cookie
Alright, let’s talk tea ☕—because not everyone is thrilled about the Kardashian Crumbl Cookie trend. As with most viral food crazes, there are some legitimate concerns people have raised.
High Sugar & Caloric Content
One of the biggest complaints? It’s just too much. A single Crumbl cookie can pack as much sugar as 4 glazed donuts. For people trying to maintain a balanced diet, it’s hard to justify a treat that doubles as a sugar bomb.
“I ate half and felt like I needed a detox smoothie and a nap.” — Reddit user @SweetButSleepy
Price & Accessibility
Crumbl cookies don’t come cheap. Most cost around $4 to $5 per cookie, and there’s often a long wait or sell-out during popular flavor weeks. Not to mention, there’s limited availability outside the U.S.
Many fans also pointed out that slapping the name “Kardashian” on a product makes it seem even less accessible to everyday buyers.
Branding Confusion
Let’s not forget: the Kardashians haven’t officially partnered with Crumbl. Yet the rumor mill keeps spinning, which confuses some customers. It raises an important question:
Is this genius marketing… or just a misunderstanding that went viral?
Either way, Crumbl definitely didn’t say no to the free publicity 😉
DIY: Make the Kardashian Crumbl Cookie at Home!
Missed the cookie drop? Live outside the U.S.? Or just don’t wanna pay $5 for one treat? We got you. Here’s how you can make your own Kardashian-style Crumbl cookie at home—and maybe even improve it.
Ingredients You’ll Need
| Ingredient | Quantity |
|---|---|
| All-purpose flour | 2 ½ cups |
| Cocoa powder | ¼ cup |
| Baking powder | 1 tsp |
| Salt | ½ tsp |
| Unsalted butter (softened) | 1 cup |
| Granulated sugar | 1 cup |
| Brown sugar | ½ cup |
| Eggs | 2 large |
| Vanilla extract | 1 tbsp |
| White chocolate chips | 1 cup |
| Edible gold leaf (optional) | For garnish |
| Vanilla frosting | 1 cup (for swirl topping) |
Instructions
- Preheat your oven to 350°F (175°C).
- In one bowl, whisk together flour, cocoa powder, baking powder, and salt.
- In a separate bowl, cream butter and sugars until fluffy.
- Beat in eggs one at a time, then stir in vanilla.
- Slowly add the dry mix into the wet mix.
- Fold in white chocolate chips.
- Roll dough into large balls and slightly flatten on baking sheet.
- Bake for 10–12 minutes. Let cool before adding frosting swirl and gold leaf.
Pro Tips
- Freeze the dough for 15 minutes before baking for an extra-thick cookie.
- Add a swirl of frosting using a piping bag for that “Crumbl” effect.
- Dust with edible glitter or gold leaf for full Kardashian glam.
👨🍳 Boom—you’re now the star of your own Crumbl kitchen.
FAQs
Are Crumbl Cookies really that good?
Totally depends on your taste buds! Some love the rich, gooey texture and variety, while others find them overly sweet. They’re definitely extra—and that’s kind of the point.
Which Kardashian is linked to Crumbl?
There’s no confirmed link, but many believe the black velvet cookie was inspired by Kim Kardashian due to its minimalist aesthetic and luxe vibe.
What is Crumbl’s most popular cookie?
The Chocolate Chip Cookie is a fan-favorite, followed by the Churro and Sugar Cookie with Pink Frosting.
Can I order the Kardashian cookie online?
Not officially, since it’s not listed as a regular flavor. But Crumbl does offer delivery or shipping on certain weeks—check their app or website.
Is there a healthy version of the Crumbl cookie?
Healthy-ish, yes! You can make low-sugar, protein-packed versions at home. Substitute almond flour, use monk fruit sweetener, or add protein powder to your mix.
Why do people line up for Crumbl cookies?
It’s all about hype, FOMO, and that feeling of getting a “limited edition” treat. Plus, they really do photograph like a dream 😍.
Conclusion: Cookie Craze or Marketing Genius?
So… what’s the final verdict on the Kardashian Crumbl Cookie? Whether you believe the Kardashians were involved or not, the cookie became a cultural moment. Fueled by TikTok, social buzz, and one very aesthetic dessert, this cookie proves one thing:
✨If it looks good and sounds Kardashian, it will go viral.✨
Sure, it’s a bit over-the-top in terms of sugar and calories. And yeah, the whole “Kardashian” branding might be fan-fiction. But at the end of the day? It’s a delicious, fun, and unforgettable treat that gave people something to smile (and snack) about.
Would we try it again?
Heck yes. But maybe split it this time.