Introduction
Every year, July becomes a little sweeter thanks to a beloved summer tradition: National Ice Cream Day. And in 2025, it lands on Sunday, July 20, bringing with it a wave of ice cream deals, freebies, and discounts from top brands across the country. Whether you’re craving a classic cone, a soft-serve swirl, or a trendy treat like Dippin’ Dots, this day is packed with ways to indulge without breaking the bank.
This article is your ultimate guide to the best ice cream deals on National Ice Cream Day 2025. We’ve rounded up verified offers from brands like Baskin-Robbins, Dairy Queen, Dippin’ Dots, Cold Stone, Wendy’s, and many more. Plus, we’re highlighting exclusive grocery store offers, local events, and tips to maximize your savings.
From history to hashtags, price trends to pup-friendly popsicles, this is your one-stop resource for everything ice cream this July. So grab a spoon (or a cone), and get ready to celebrate with the coolest deals of the year.
Let’s dig in!
National Ice Cream Day 2025: Background & Significance
Origins: Presidential Proclamation
National Ice Cream Day isn’t just a marketing gimmick—it was officially established in 1984 by President Ronald Reagan, who recognized July as National Ice Cream Month and designated the third Sunday of July as the official day for celebration. It was part of a campaign to promote the U.S. dairy industry and encourage Americans to enjoy one of the nation’s favorite desserts. Since then, it’s become a permanent fixture in summer calendars..Ice Cream for Breakfast Day
Why We Celebrate Every July
There’s something special about enjoying ice cream under the summer sun, and brands have embraced this spirit wholeheartedly. July is not only peak season for frozen desserts, but it’s also a strategic time for companies to introduce new flavors, reward loyal customers, and boost mid-year sales with limited-time promotions. Whether you’re a loyal fan of chocolate fudge or a seasonal mango sorbet lover, National Ice Cream Day is your invitation to treat yourself—for less.
Top Brand Deals & Freebies (July 20–26)
National Ice Cream Day 2025 is more than a single day of celebration—it’s the kickoff to a full week of frozen freebies and sweet savings. Major brands are rolling out exclusive promotions both in-store and online. Here’s a breakdown of the top national deals you shouldn’t miss, many of which are valid through July 26.
Baskin‑Robbins: $5 Off $20 Orders
For ice cream lovers who like variety, Baskin-Robbins is serving up something delicious. From July 20 to July 26, customers can get $5 off any order of $20 or more through Uber Eats, DoorDash, and Grubhub. Whether you’re stocking up for a pool party or just indulging with family, this is a great way to enjoy fan favorites like Mint Chocolate Chip or the new Triple Mango Swirl at a discount.
Pro tip: Check the app around midday when delivery platforms offer bonus discounts for local ice cream orders.
Dairy Queen: Free Dilly Bar with App Order
Dairy Queen is one of the most generous brands this year. For 2025’s Ice Cream Day, DQ is offering a free Dilly Bar with any order placed through their mobile app. This chocolate-dipped treat is a fan-favorite and perfect for beating the heat..National Ice Cream Day
Offer valid only on July 20, and you must be signed in to the app to redeem it.
Burger King: Free Soft‑Serve Cone for Royal Perks Members
Burger King is joining the ice cream celebration by giving away free soft‑serve cones to all Royal Perks loyalty members. If you’re not already a member, it takes only a few seconds to join through the BK app or website.
This promotion runs July 20–21 and is available at participating locations.
Wendy’s: Free Small Frosty with Any Purchase
What’s summer without a Frosty? Wendy’s is getting in on the fun with a free small Frosty when you make any purchase through the Wendy’s app. That’s right—buy a small fry and get a creamy chocolate or vanilla Frosty for nothing.
The offer is valid only on Sunday, July 20, so make sure to download the app in advance and plan accordingly.
Dippin’ Dots: Free Mini Cup + 25% Off Online
For something more fun and futuristic, Dippin’ Dots is offering a free mini cup at participating stores on Sunday, July 20, during a special two-hour window (usually from 1 p.m. to 3 p.m.—check with your local store for exact timing).
Online shoppers can also enjoy 25% off any order with the code NICD25 on the brand’s website, making it easy to enjoy Dippin’ Dots from the comfort of home.
Cold Stone Creamery: BOGO & Free Samples
Cold Stone fans are in for a treat this year with multiple offers including:
- Buy One, Get One Free creation when using the Cold Stone app
- Free sample spoons of their newest flavor: “Banana Cream Dream”
The best part? Many of these deals will be valid all week from July 20 to July 26.
Friendly’s: Free Cone + Fan Club Exclusives
Friendly’s is celebrating with a classic: a free single scoop cone for all guests on Sunday, July 20. Members of the Friendly’s Fan Club will also receive exclusive coupons in their inboxes, including $3 off sundaes and buy-one-get-one dessert meals.
If you’re near one of Friendly’s 100+ locations, this is a must-stop spot for family-friendly ice cream fun.
Jeni’s, Talenti, Breyers & More
While national chains dominate the spotlight, several popular supermarket brands and boutique shops are also offering limited-time promotions:
- Jeni’s Splendid Ice Creams is offering free delivery for online orders over $20 through their website.
- Talenti is bundling their gelatos and sorbettos with BOGO offers at Target and Kroger.
- Breyers fans can find digital coupons on retailer apps like Safeway, Publix, and Stop & Shop—offering up to $1.50 off select varieties.
These deals are often unadvertised in-store, so check your favorite retailer’s app or digital coupon section in advance.
Grocery & Retail Fall Deals
While national chains are offering plenty of sweet freebies, some of the best ice cream deals for National Ice Cream Day 2025 can be found at your local grocery stores and big-box retailers. These stores are running promotions all week long, making it the perfect time to stock your freezer with your favorite frozen treats.
Let’s take a look at the top in-store and online grocery deals from popular brands and retailers.
Popsicle – Buy One, Get One Free
From July 20 through July 26, Popsicle lovers can take advantage of a BOGO deal at select nationwide retailers including Kroger, Target, Walmart, and Publix. When you buy one box of classic Popsicle pops, you’ll get another one completely free.
This offer is valid in-store and online (while supplies last), and includes top-selling flavors like Cherry, Grape, and Orange.
Look for the BOGO label in your local freezer aisle or check your store’s app for eligibility.
Klondike – Digital Coupons & Bundles
Craving that creamy chocolate-covered bar? Klondike is offering digital coupons worth up to $2 off on select varieties, including the new Double Chocolate Churro flavor.
To grab this deal, check your retailer’s app—Safeway, Meijer, CVS, and Albertsons all have listings under their digital coupon sections. These coupons are available July 18 through July 25.
Additionally, Sam’s Club and Costco have bulk packs on sale during the week, offering extra savings per bar.
Talenti & Breyers – Multi-Pack Discounts
Talenti Gelato and Breyers Ice Cream are teaming up with national grocery chains to offer bundled promotions this National Ice Cream Day. For example:
- Target is offering 2 for $7 on Talenti pints.
- Kroger is promoting Breyers multipacks with $1.50 off digital coupons.
- Whole Foods has 10% off all frozen desserts for Prime members.
These promotions are limited-time only and vary by location, so check your app or weekly ad flyer for the most up-to-date details.
Local Events & Specialty Pops
National deals are fantastic, but sometimes the best ice cream moments come from local community celebrations, artisan shops, and events that turn frozen treats into unforgettable memories. In 2025, several events and small-batch giveaways are happening coast to coast.
Petco Pup‑Cups for Dogs
Even our furry friends deserve a scoop! In honor of National Ice Cream Day, Petco is offering free dog-safe ice cream “pup‑cups” at select locations. These dairy-free treats are made with dog-friendly ingredients and are available July 20 only, while supplies last.
Some stores may even host pet photo booths, giveaways, or adoption events alongside the pup‑cup giveaway.
Saratoga Ice Cream Eating Contest
Upstate New York gets serious about ice cream. This year, the Saratoga Race Course is hosting its annual ice cream eating contest in partnership with Hildebrandt’s Creamery, a regional favorite. Participants will race to finish a half-pint of premium ice cream—no hands allowed!
Prizes include free ice cream for a year, race-day merchandise, and social media spotlight. Spectators can enjoy free samples and coupons, making it a full family outing.
Food Trucks & Artisanal Pop-Ups
In cities like Austin, Chicago, Portland, and Nashville, National Ice Cream Day is becoming a mini-festival. Expect to see local food trucks and small-batch producers offering:
- Free samples of new or limited-edition flavors
- “Pay what you can” scoops to raise money for local charities
- Artisanal ice cream sandwiches with unique toppings like matcha, hibiscus, or churro dust
Check your city’s event board or follow local vendors on Instagram for location drops and time slots.
Inflation, Price Trends & Consumer Value
While ice cream is often seen as an affordable indulgence, the effects of inflation and supply chain fluctuations haven’t spared your favorite frozen treats. In 2025, the cost of ice cream has continued to rise—but that’s exactly why National Ice Cream Day deals are more valuable than ever.
Ice Cream Prices Surge in Summer 2025
According to a recent Axios report, the average cost of a half-gallon of ice cream in the U.S. reached $6.49 in June 2025—up nearly 12% from the previous year. The increase has been driven by rising dairy costs, packaging shortages, and increased demand during record-setting summer heat.
This price hike is reflected in both store-bought pints and scoops from popular ice cream chains. Even soft serve and novelty items like Drumsticks and fudge bars are experiencing price bumps across supermarkets and convenience stores.
Why National Ice Cream Day Deals Matter More in 2025
These rising prices are why many Americans are turning to National Ice Cream Day deals as a way to enjoy indulgence without overspending. With fast food chains offering free cones and grocery stores hosting BOGO freezer sales, July 20 has become a strategic shopping date for families, students, and ice cream aficionados.
- Baskin-Robbins’ $5 off $20 deal can save a household up to 25% on party-size orders.
- Kroger and Target BOGO promotions effectively cut per-serving prices in half.
- Dippin’ Dots’ 25% discount is a rare opportunity to try premium novelty ice cream below retail price.
For many consumers, this is not just about celebration—it’s a chance to plan ahead, fill the freezer, and enjoy sweet savings that offset rising costs.
Ice Cream Loyalty Programs Offer Long-Term Savings
One smart strategy for long-term value is joining brand loyalty programs during National Ice Cream Day. Many companies sweeten their rewards platforms with signup bonuses, birthday rewards, and exclusive seasonal coupons.
- Dairy Queen’s DQ Rewards regularly offers 10% back on app purchases.
- Cold Stone Club Rewards gives early access to flavors and BOGO offers.
- Friendly’s Fan Club sends email coupons and celebratory deals throughout the year.
These programs are typically free and can lead to dozens of dollars in annual savings if you’re a regular ice cream buyer.
Safety Tips & Allergy Warnings
While the focus of National Ice Cream Day is fun, it’s also important to consider product safety and allergy awareness, especially with ongoing recalls and labeling updates in 2025.
FDA Recall Alert: Ohio Creamery & Labeling Warnings
As reported by Economic Times, the FDA issued a Class II health risk recall earlier this summer for several batches of ice cream produced by a regional Ohio creamery. The issue stemmed from potential undeclared allergens (specifically tree nuts and soy lecithin) that were not listed on the product label.
Consumers are urged to:
- Double-check ingredient labels on all new or artisanal brands
- Watch for signs of tampered packaging or storage mishandling
- Use allergy apps or barcode scanners if you or a loved one has food sensitivities
Tips for Safe Enjoyment
To enjoy National Ice Cream Day safely:
- Ask staff about cross-contamination risks when ordering from parlors or food trucks
- Stick to certified dairy-free or nut-free options from brands you trust
- Use insulated coolers with ice packs if attending outdoor events or transporting home bulk purchases
How to Maximize the Day’s Deals
With so many offers, freebies, and hidden gems available, it’s easy to feel overwhelmed on National Ice Cream Day. But with a little planning and a few strategic steps, you can stretch your dollar, try multiple treats, and even grab a few extras for later. Here’s how to make the most of National Ice Cream Day 2025.
Join Loyalty Programs in Advance
Many of the best ice cream deals in 2025 require app use or membership in free loyalty programs. Signing up just a few days before the holiday ensures you’ll have access to exclusive coupons and app-only perks.
Here are a few must-join programs:
- DQ Rewards (Dairy Queen): Unlock free items and birthday gifts
- Cold Stone Club Rewards: Includes BOGO offers and free Creation on signup
- Friendly’s Fan Club: Get insider deals sent directly to your inbox
Signing up early also lets you receive pre-event reminders, helping you avoid missing out.
Use Delivery Apps & Promo Codes
Delivery services like DoorDash, Uber Eats, and Grubhub often partner with brands to offer exclusive discounts. On July 20, you may find:
- Baskin-Robbins $5 off $20 with in-app coupon
- Jeni’s free delivery for orders over $20
- Additional promo codes like ICECREAM25 for sitewide savings
Tip: Combine delivery discounts with store-specific coupons for double savings!
Plan Local Visits & Time-Specific Offers
Some deals—like free Dippin’ Dots or pup cups from Petco—are only available during specific time windows. Make a rough schedule for the day:
- Midday (12–2 PM): Hit local shops offering freebies
- Afternoon: Use delivery apps while relaxing at home
- Evening: Visit chains like Wendy’s or Burger King for dessert with dinner
Don’t forget to bring a cooler or insulated bag if you’re picking up frozen items from multiple spots!
FAQs
What is National Ice Cream Day?
National Ice Cream Day is an annual celebration held on the third Sunday of July in the United States. First declared in 1984 by President Ronald Reagan, the day honors America’s love of ice cream with deals, events, and frozen fun. It’s part of National Ice Cream Month.
When is National Ice Cream Day 2025?
National Ice Cream Day 2025 falls on Sunday, July 20. Many deals will be valid only on this day, while others extend throughout the week until July 26.
Which brands have the best offers this year?
Top offers include:
- Dairy Queen – Free Dilly Bar with app order
- Baskin-Robbins – $5 off $20 via delivery apps
- Cold Stone Creamery – BOGO ice cream deals
- Dippin’ Dots – Free mini cup + 25% off online
- Wendy’s – Free small Frosty with any app purchase
Are these deals available nationwide?
Most deals are national, but availability can vary by location, especially for smaller chains or regional grocers. Always check your store’s app or call ahead to confirm participation.
Can I combine coupons or promotions?
Some apps allow stacking deals—like using a Baskin-Robbins $5 off promo along with a DoorDash discount. However, store policies vary. Read the fine print or ask the cashier if you’re unsure.
Is it safe to eat ice cream during the FDA recall?
Yes, the FDA recall was specific to a small batch of Ohio-based products. Mainstream and national brands are safe. Always check packaging and allergy warnings before consuming, especially for new or local items.
Conclusion
National Ice Cream Day 2025 isn’t just a fun food holiday—it’s a full-blown opportunity to save money, enjoy summer treats, and share smiles with family, friends, and even pets. From free Frostys at Wendy’s to BOGO deals on grocery store favorites, this year’s lineup of ice cream deals proves that there’s something for everyone, no matter your taste or budget.
Whether you’re scooping at home, ordering through your favorite delivery app, or heading out to a local contest or pop-up, planning ahead ensures you get the most value from every cone, cup, or bar.
So mark your calendar for Sunday, July 20, 2025, and prepare for one of the most delicious days of the year. It’s not just about cooling down—it’s about celebrating life, flavor, and a few extra dollars in your wallet.
Now go forth and scoop responsibly!
Name: Ice Cream Deals for National Ice Cream Day 2025
Ingredients
Equipment
Method
- Instructions:
- Sign up for loyalty programs a few days in advance.
- Download chain-specific apps (Dairy Queen, Wendy’s, etc.).
- Visit participating stores or order through approved delivery apps.
- Apply promo codes or coupons where available.
- Use coolers for take-home storage if visiting multiple locations.
- Follow social media for flash offers or giveaways during the day.