Introduction: Why National Ice Cream Day Matters
Every year, as summer peaks and the days stretch long and warm, one joyful tradition brings smiles to kids and adults alike: National Ice Cream Day. Held annually in July, this delicious holiday is more than just an excuse to indulge—it’s a full-blown celebration of America’s favorite frozen dessert. From coast to coast, scoop shops, national brands, and foodies unite to enjoy freebies, explore new flavors, and make the most of the sweetest day of the year.
In 2025, National Ice Cream Day falls on Sunday, July 20, making it the perfect weekend treat. But it’s not just about the scoops—brands like Dairy Queen, Baskin-Robbins, and Ben & Jerry’s often roll out limited-time offers, while local ice cream parlors host community events, sundae contests, and more. Social media lights up with creamy creations, DIY sundae bars, and hashtag-worthy moments. It’s a cultural phenomenon that captures nostalgia, happiness, and summer all in one cone..Grape Ice Cream Japan
But where did this tradition start? Who decided ice cream needed its own national day? And how can you get the best deals, join the celebration, or throw your own ice cream bash? In this comprehensive guide, we’ll scoop into everything from its presidential history to the coolest offers of 2025—and even show you how to celebrate without leaving your home.
Whether you’re a fan of classic vanilla, prefer adventurous combos like honey lavender, or need a dairy-free alternative, this article has something sweet for everyone. So grab a spoon—or a cone—and let’s dig in!
History of National Ice Cream Day
Origins: U.S. National Holiday Proclamation
Believe it or not, National Ice Cream Day wasn’t just made up by a dessert lover—it was officially proclaimed by the United States government. The origin of the holiday dates back to 1984, when President Ronald Reagan signed a joint resolution declaring July as National Ice Cream Month and designated the third Sunday of July as National Ice Cream Day. The resolution, backed by the U.S. Congress, recognized ice cream as a fun and nutritious food enjoyed by over 90% of the American population.
In the proclamation, President Reagan encouraged Americans to observe the month and the day with “appropriate ceremonies and activities.” What started as a one-time event soon became an annual tradition, enthusiastically embraced by ice cream manufacturers, scoop shops, and the general public.
Since then, every third Sunday of July has become a nationwide excuse to treat ourselves. While it’s not a federal public holiday in the traditional sense, its popularity has made it one of the most delicious unofficial national days celebrated in the U.S.
Ice Cream Through the Ages
Ice cream’s story began long before Reagan’s proclamation. Variations of frozen desserts have existed for thousands of years, with ancient Chinese dynasties mixing snow with milk and rice, and Persian nobles enjoying chilled fruit drinks..Nutty Buddy Ice Cream
In the United States, ice cream started becoming popular in the 18th century. By the 19th century, it was more accessible thanks to advances in refrigeration. Thomas Jefferson is famously known to have enjoyed ice cream and even had his own vanilla recipe. Fast forward to the 20th century, ice cream became a staple of American summer life, from diners and soda fountains to the rise of national brands.
Today, ice cream is a $13 billion industry in the U.S. alone, with an endless variety of flavors, dairy-free innovations, and artisan styles. That enduring love is exactly why a day like National Ice Cream Day resonates with people across generations.
When Is National Ice Cream Day in 2025? Date & Year
In 2025, National Ice Cream Day falls on Sunday, July 20. The date changes each year because it is always celebrated on the third Sunday in July, aligning with National Ice Cream Month.
Here’s a quick look at how the date lands over the next few years:
- 2024: Sunday, July 21
- 2025: Sunday, July 20
- 2026: Sunday, July 19
Knowing the date early lets brands, influencers, bloggers, and businesses plan ahead for promotions, events, and themed content. If you own or market for an ice cream-related business, marking July 20, 2025, on your calendar is crucial for prepping your National Ice Cream Day marketing strategy.
From social media campaigns to “Buy One, Get One Free” offers, this is the day to draw in traffic—both digital and foot. It’s also the perfect time for families, friends, and foodies to plan a summer treat day, especially with many brands offering free cones, scoop samples, and app-exclusive discounts.
So whether you’re planning a backyard ice cream bar, a TikTok-worthy sundae challenge, or a visit to your local creamery, you now know exactly when to celebrate.
Top Brands Offering Free Ice Cream & Deals
Each year, big-name brands and beloved ice cream chains roll out delicious deals for National Ice Cream Day, and 2025 is no exception. Whether it’s a free cone, BOGO offer, or discount on pints, you can expect plenty of scoop-worthy promotions.
Dairy Queen, Baskin-Robbins & National Chains
One of the biggest names to participate every year is Dairy Queen (DQ). In 2025, DQ is expected to bring back its popular $1 off dipped cones and buy-one-get-one Blizzard deals via the DQ mobile app. These promotions are usually valid at participating locations and often last for several days leading up to the big Sunday.
Baskin-Robbins, another industry favorite, typically offers $5 off any $15 online order or surprise giveaways through their BR app. In previous years, they’ve also introduced new limited-time flavors around this date—so keep an eye on your favorite scoops.
Other national chains known for celebrating include:
- Cold Stone Creamery – BOGO promotions on Like It-size creations.
- McDonald’s – Free vanilla cone through the McDonald’s app (available in select markets).
- Ben & Jerry’s – Special product discounts and fan contests.
- Carvel – Free soft serve cone with any purchase.
These chains often promote their deals through their official mobile apps or loyalty programs, so downloading them in advance is the best way to get early access or exclusive offers.
👉 Tip: Turn on push notifications for these apps to get reminders before National Ice Cream Day.
🔗 Check out this updated article from Good Morning America covering all the 2025 National Ice Cream Day deals as they are announced.
Local Shops & Independent Creameries
While the big names draw attention, don’t forget to check out your local ice cream parlors! Many small businesses join the fun with creative promotions like:
- “Pay What You Can” Sundaes
- Flavor-of-the-day discounts
- Free toppings with any purchase
- Ice cream eating contests or giveaways
Some shops even partner with food trucks, farmers markets, or summer fairs to hand out mini scoops and coupons. If you’re unsure where to go, try a quick Google Maps search for “National Ice Cream Day near me” on the day itself.
Also, follow your favorite local scoop shops on Instagram or Facebook. Many of them announce flash deals and contests just hours before they go live. Engaging with their posts or tagging friends in a giveaway might just land you some free gelato.
How to Score Your Free Scoop This Year
Official Apps & Loyalty Programs
If there’s one strategy that consistently pays off, it’s joining loyalty programs or downloading ice cream brand apps. Most brands now reward regular customers with exclusive National Ice Cream Day deals. Here are a few tips:
- Sign up early: Some brands send limited-use codes to their newsletter subscribers ahead of the holiday.
- Download the app: Offers from places like DQ, Baskin-Robbins, or McDonald’s often require in-app redemption.
- Use your birthday reward: If your birthday is in July, you might double-dip on offers!
Another hack is to stack cashback apps like Ibotta or Fetch with your purchases—you might even get rebates or bonus points for buying ice cream on the holiday.
Social Media Strategies
The rise of TikTok and Instagram Reels means many brands now run hashtag challenges and UGC contests (User-Generated Content). To take advantage:
- Post a pic or video of your favorite ice cream moment using brand hashtags.
- Look out for trending tags like #NationalIceCreamDay, #IceCreamDeals, or #ScoopSquad2025.
- Some brands reward lucky winners with free product for a year, branded merch, or coupon codes.
Don’t forget to tag your location to increase visibility—especially if you’re promoting a small business or entering a local giveaway.
🔗 Explore more offers in this SILive article listing new 2025 National Ice Cream Day deals.
Fun Ways to Celebrate at Home
Not everyone wants to brave the crowds or hunt down app coupons—and that’s totally fine! In fact, celebrating National Ice Cream Day at home can be just as delightful, especially with a little creativity, good company, and your favorite flavors in hand.
Make Your Own Ice Cream Sundae Bar
There’s nothing quite like building your own sundae, and it’s incredibly easy to set up a DIY sundae bar in your kitchen or backyard. Here’s how to do it:
1. Choose a base: Buy a few flavors of ice cream (including dairy-free if needed). Think vanilla, chocolate, strawberry, and maybe a unique pick like pistachio or cookie dough.
2. Add your toppings: Offer a wide array—sprinkles, crushed cookies, gummy bears, chocolate chips, whipped cream, caramel drizzle, fresh fruit, and even edible glitter.
3. Get creative with containers: Serve in waffle bowls, mason jars, or even mini cones arranged on a party tray.
4. Play a game: Rate each creation, take photos, and vote for “Most Instagram-Worthy Sundae” or “Craziest Combo.”
This is a fantastic family-friendly or group activity that works well for kids, teens, and adults alike. It also makes for great content if you’re a food blogger or influencer!
Host a Virtual Ice Cream Tasting Party
Want to connect with friends or family from afar? A virtual ice cream tasting party is a great way to share the celebration, especially if you live in different cities or time zones.
Here’s how:
- Choose 3–5 ice cream brands or flavors in advance and have everyone buy the same ones.
- Set a Zoom or Google Meet time.
- Use scorecards to rate each flavor on creaminess, taste, creativity, and presentation.
- Bonus: Invite a guest speaker—maybe a local ice cream maker or foodie influencer.
Virtual events not only allow you to stay safe and cozy at home but also bring a personal touch to your celebration. They’re also highly shareable on social platforms.
Ice Cream-Themed Activities for Kids
If you’re celebrating with children, make it extra special with ice cream-themed activities like:
- Coloring pages with ice cream designs.
- A DIY playdough ice cream shop.
- Ice cream trivia games or story time with ice cream-themed books.
You could even make an “Ice Cream Day” certificate and give it out to everyone at the party for participating—little touches go a long way in making memories.
Healthier & Vegan Ice Cream Options
While National Ice Cream Day is all about indulgence, that doesn’t mean it can’t be inclusive or health-conscious. If you’re lactose intolerant, vegan, keto, or watching your sugar intake, there are plenty of delicious options available in 2025.
Homemade “Nice Cream” from Frozen Fruit
“Nice cream” is a healthy, dairy-free alternative that uses frozen bananas or other fruits as the base. It’s naturally sweet, creamy, and completely customizable.
Here’s a quick recipe:
- Blend 2–3 frozen bananas with a splash of plant-based milk.
- Add cocoa powder, peanut butter, strawberries, or vanilla extract.
- Freeze for 30 minutes and scoop like traditional ice cream.
You can also mix in other frozen fruits like mango, blueberries, or cherries for colorful variations. No added sugar or artificial flavors—just pure frozen goodness.
Low-Cal, Vegan, and Keto Store-Bought Options
Many modern brands are now catering to dietary needs without sacrificing flavor. Here are some top picks for 2025:
- So Delicious – Coconut or cashew milk-based pints with zero dairy.
- Halo Top – Low-calorie pints with high protein, available in vegan options.
- Enlightened – Keto-friendly, low-carb options with less than 1g of sugar.
- Oatly – Oat milk-based ice cream that’s rich, creamy, and non-dairy.
If you’re hosting a party, having at least one of these on hand ensures everyone feels included in the celebration, regardless of dietary restrictions.
🔗 For more on healthy options, visit the National Dairy Council and their insights into ice cream nutrition and alternatives.
Global Ice Cream Traditions
While National Ice Cream Day is a U.S.-based celebration, the love for frozen desserts spans the entire globe. From creamy gelato in Italy to chewy mochi ice cream in Japan, every country adds its unique twist to the world’s favorite summertime treat. These traditions inspire flavors, textures, and serving styles that are becoming more mainstream in the U.S. each year.
Italy: The Art and Culture of Gelato
Italy is often considered the birthplace of the modern frozen dessert. While similar to ice cream, gelato is churned at a slower speed and served at a slightly warmer temperature, resulting in a denser, creamier texture with more intense flavor.
Some fun facts about gelato:
- Contains less air and fat than American ice cream.
- Typically uses more natural ingredients and fewer preservatives.
- Flavors like pistachio, hazelnut, and stracciatella (chocolate chip) are traditional favorites.
Italian gelaterias take immense pride in their craft, and gelato shops are seen as cultural cornerstones in many towns and cities. This artisanal approach has gained popularity in the U.S., with shops now labeling their products as “authentic Italian-style gelato.”
Gelato is also making its way into National Ice Cream Day celebrations, with gelato-specific deals and promotions happening across boutique shops in places like New York, San Francisco, and Chicago.
Japan: The Rise of Mochi Ice Cream
In Japan, the fusion of texture and taste is key—and mochi ice cream is a perfect example. This dessert features a small ball of ice cream wrapped in sweet, chewy rice dough known as mochi. Popular flavors include matcha (green tea), mango, red bean, and black sesame.
What makes mochi special?
- It’s portion-controlled, making it a favorite among health-conscious dessert lovers.
- Its unique texture contrast (chewy outside, creamy inside) is addictive.
- It’s now widely available in U.S. supermarkets and freezer aisles.
American brands like My/Mochi and Trader Joe’s offer affordable mochi ice cream options, making it easy to incorporate into your National Ice Cream Day lineup. It’s also a fun talking point for parties and social gatherings.
India: Kulfi and Spiced Delights
In India, frozen dessert takes the form of kulfi, a denser, more custard-like version of ice cream. It’s made by slowly simmering milk until it thickens, then freezing it in molds. Traditional kulfi is flavored with cardamom, saffron, pistachios, and rose water.
Unlike churned ice cream, kulfi isn’t whipped, resulting in a rich, firm texture that melts slowly. Street vendors serve it on sticks, in cups, or with vermicelli noodles and syrup in a dish called falooda.
Kulfi is gaining popularity in international dessert bars and Indian-American households. Including it in your celebration adds a cultural twist and expands your palate.
Latin America & The Paleta Craze
In countries like Mexico, frozen treats take the form of paletas—fresh fruit popsicles that can be creamy (con leche) or water-based (de agua). Flavors include tamarind, chili mango, coconut, and guava.
Paletas are usually made with real fruit pulp and minimal sugar, making them both refreshing and natural. These treats are ideal for hot summer days and family-friendly events.
Paleta bars are popping up in cities across the U.S., offering a Latin American twist to National Ice Cream Day. They’re colorful, customizable, and perfect for social sharing.
Frequently Asked Questions
When is National Ice Cream Day in 2025?
National Ice Cream Day 2025 falls on Sunday, July 20. It is always celebrated on the third Sunday of July, which is also National Ice Cream Month.
Is National Ice Cream Day a real holiday?
Yes! It was officially designated by President Ronald Reagan in 1984 as part of a resolution declaring July as National Ice Cream Month and the third Sunday as National Ice Cream Day.
How can I get free ice cream on National Ice Cream Day?
Major chains like Dairy Queen, Baskin-Robbins, and Cold Stone often offer free scoops, BOGO deals, and discounts through their apps or loyalty programs. Local shops may also have unique in-store offers.
Are there vegan or dairy-free options on National Ice Cream Day?
Absolutely! Many brands like So Delicious, Oatly, and Ben & Jerry’s Non-Dairy have vegan options. You can also make your own banana-based “nice cream” at home.
What are fun ways to celebrate at home?
Create a DIY sundae bar, host a virtual tasting party, or try making ice cream from scratch. Kids love crafts like ice cream cone coloring or ice cream-themed games.
What’s the difference between ice cream and gelato?
Gelato is an Italian-style dessert with less air and fat than traditional American ice cream. It’s denser, creamier, and usually more intensely flavored.
Conclusion: Sweet Summary & Call to Action
National Ice Cream Day isn’t just about dessert—it’s about community, joy, nostalgia, and celebration. Whether you’re standing in line for a free scoop, hosting a tasting party, or exploring vegan alternatives, July 20, 2025, offers everyone a reason to smile.
Mark your calendars, check your apps, and share your ice cream moments online with #NationalIceCreamDay2025. From classic cones to global flavors like gelato, kulfi, or mochi, there’s a world of sweetness waiting for you.
And if you’re a shop owner, blogger, or foodie—don’t miss out on the marketing gold this holiday offers. Create engaging content, run deals, and make your site SEO-friendly to scoop up those views.
Celebrate well, indulge a little, and share the joy of everyone’s favorite frozen treat. Happy National Ice Cream Day! 🍦
Name: National Ice Cream Day DIY Sundae Bar
Ingredients
Equipment
Method
- Instructions:
- Set up your sundae bar by arranging bowls of toppings and sauces on a table or countertop.
- Keep ice cream tubs chilled until ready to serve.
- Allow each guest to build their own sundae using a scoop of their favorite flavor and toppings of choice.
- Top with sauces and whipped cream.
- Enjoy immediately!