Introduction
The buzz is real—Benson Boone’s Crumbl Cookie is back, and fans are absolutely loving it! Whether you’re a cookie connoisseur or a die-hard fan of the TikTok-born music sensation, this unexpected yet mouthwatering collaboration has stirred up a delicious frenzy. Dubbed the “Encore Cookie,” this limited-time treat represents more than just dessert—it’s a moment where music and flavor collide, making it a trending sensation on social media and beyond..Crumbl Cookies
In early 2024, Crumbl Cookie surprised fans by launching a new flavor inspired by rising pop star Benson Boone. With his soulful voice and viral popularity, Benson’s connection to this popular dessert chain seemed unusual at first—but the response was overwhelming. Due to high demand and online hype, the Encore Cookie has now made a second appearance on Crumbl’s weekly rotating menu.
In this post, we’ll dive into:
- Who is Benson Boone and why this collab makes sense
- What makes the Encore Cookie so unique
- Fan reactions across social platforms
- Where and how you can get your hands on one
- And how this flavor stacks up against Crumbl’s other top hits
We’ll also sprinkle in some pro SEO tips for creators looking to ride the wave of this viral trend. Let’s dig in.
What’s the Scoop on Benson Boone’s Crumbl Cookie?
The Star Behind the Cookie
Benson Boone rose to fame through TikTok and his appearance on American Idol. His breakout song “Ghost Town” quickly gained traction across platforms, earning him a devoted fanbase. Known for his emotive lyrics, boyish charm, and powerful vocals, Benson has become a Gen Z favorite.
In a surprising twist, Benson’s partnership with Crumbl Cookie brought his influence to a different stage: your dessert box. Fans were curious—why a cookie? But those who know Benson’s fun-loving and creative personality weren’t all that surprised.
How the Collaboration Came to Life
The idea reportedly began when Benson Boone jokingly referenced his love for cookies during a live Q&A on Instagram. Crumbl, never shy about fan-forward marketing, picked up on the viral moment. Within weeks, the Encore Cookie was born.
Crumbl’s branding leaned into the music theme: the cookie even arrived in stores with pink and white signage reading “Encore,” a nod to both Benson’s rising stardom and the sweet treat’s return by popular demand.
Crumbl Cookie: A Recap of Its Rise to Fame
The Brand’s Viral Success
If you’ve spent even five minutes on TikTok in the last few years, you’ve likely seen a pink box full of oversized, gourmet cookies—it’s Crumbl Cookie. Founded in 2017, Crumbl skyrocketed from a single Utah-based bakery to a national dessert empire with more than 900 locations across the U.S.
What made Crumbl stand out? Two things: their weekly rotating menu and viral marketing. Each week, Crumbl announces new cookie flavors with tantalizing videos and trending audio clips that make you stop scrolling. The anticipation they generate is a marketing masterclass, and people line up every Monday to see what’s new.
Beyond that, Crumbl’s branding is sleek, modern, and built for social media. Their iconic pink box has become a symbol of luxury snacking. Influencers, moms, students, and even celebrities proudly share their Crumbl hauls online, adding to the dessert’s pop culture value..Nothing Bundt Cakes
So when Benson Boone’s cookie was introduced, it wasn’t just another flavor—it became part of a massive social media ecosystem, driving fans both online and into stores.
Unique Flavors & the Weekly Menu
One of Crumbl’s standout features is its rotating cookie selection. Unlike traditional bakeries with fixed menus, Crumbl only keeps their classic Milk Chocolate Chip cookie available every week. The rest of the menu? Completely new or seasonal.
Over the years, they’ve introduced over 200 flavors—everything from Churro, Key Lime Pie, and Peanut Butter Brownie, to whimsical creations like Cosmic Brownie and Fried Ice Cream. The innovation is endless.
The Encore Cookie, inspired by Benson Boone, was first launched as a limited-time flavor. Its immense popularity, fueled by the singer’s social media following, led to its triumphant return. This is rare—Crumbl typically doesn’t bring back collab flavors unless they’ve struck gold.
And the Encore Cookie did just that.
Why Benson Boone’s Cookie Is Different
The Flavor Profile & Ingredients
Crumbl hasn’t officially released a full ingredient list (as is often the case with their custom collabs), but early reviews of the Encore Cookie describe it as having:
- A soft sugar cookie base infused with hints of vanilla
- A layer of mixed berry jam or compote, representing Benson’s sweet yet bold musical tone
- A whipped frosting topping, light and creamy, with a hint of tang—almost like a berry cheesecake hybrid
- Garnished with crystal sugar flakes to give it a stage-worthy sparkle
This unique mix of sweet and tangy is symbolic of Benson Boone’s musical persona—vulnerable yet powerful. The flavors offer a mix of nostalgia and freshness, perfectly matching his rising stardom.
Baker’s Creative Touch & Fan Appeal
Each Crumbl location receives detailed recipes and training for each week’s cookie lineup. With the Encore Cookie, there was added focus on presentation to reflect the “celebrity collab” energy. Pink and purple frosting swirls, extra glitter, and careful jam layering made it visually stunning.
Fans quickly took to social media with posts like:
“This Benson Boone cookie is a 10/10. It’s got that it factor just like him!”
“Crumbl needs to make this a permanent flavor!”
“I bought this just because it’s Benson Boone and was NOT disappointed.”
When taste and fandom collide, that’s marketing magic.
Fan Reaction & Social Media Buzz
WBL Insider’s “Encore” Coverage
One of the first media outlets to cover the Encore Cookie’s return was WBLI Insider. Their article not only praised the cookie but also confirmed its fan-fueled comeback, noting that Crumbl had brought it back after “a flood of requests” from customers nationwide.
WBL Insider pointed out how the cookie tied in perfectly with Benson Boone’s rising momentum in the music industry. With hit singles climbing the charts and massive growth across platforms like TikTok, Boone’s name attached to any product was bound to create waves—and it absolutely did.
According to WBLI, fans were calling their local stores, checking menus every week, and even traveling to nearby cities just to get their hands on the Encore Cookie again. This level of demand is rare, and Crumbl seized the moment by relaunching the flavor for a second limited-time run.
Reactions on TikTok, Instagram, Twitter
The real wildfire spread of the Benson Boone Crumbl Cookie happened where it matters most: social media.
On TikTok, hashtags like #EncoreCookie, #BensonBooneCrumbl, and #CrumblReview saw millions of views. Fans shared reactions, unboxing videos, and blind taste tests with dramatic commentary. The typical video would include a bite, a pause, and then a joyful gasp: “Wait… this is actually so good!”
One viral TikTok (with over 300K likes) featured a Crumbl employee filming the cookie being made, with Benson Boone’s “Beautiful Things” playing in the background. The comment section was flooded with fans tagging friends:
“We HAVE to go before it sells out!”
“They need to keep this cookie FOREVER.”
“He’s feeding us—musically and literally!”
On Instagram, foodie influencers shared aesthetically curated shots of the cookie in Crumbl’s iconic pink box. One user wrote:
“This Encore Cookie is just like Benson’s voice—smooth, sweet, and unforgettable.”
Meanwhile, on Twitter (X), reactions were a mix of humor and hype:
- “Benson Boone got a cookie before I got a boyfriend. Priorities. 🍪”
- “If Crumbl ever retires this cookie again, I will protest. #TeamEncore”
Influencer & Creator Collabs
The buzz wasn’t just organic. Crumbl also reached out to influencers in the foodie and music niche, gifting them boxes with the Encore Cookie. These strategic partnerships helped the cookie trend even beyond Benson Boone’s direct fanbase.
YouTubers who specialize in “taste test” content jumped on board, comparing the Encore Cookie to other Crumbl staples. Many ranked it in their top 3.
Even creators outside the U.S., unable to taste it firsthand, joined in by reacting to fan videos, which helped fuel international interest—even though Crumbl isn’t available worldwide.
How to Get Benson Boone’s Cookie
Available Locations & Dates
The Encore Cookie, part of Crumbl’s weekly rotating menu, isn’t available every week—but when it is, you’ll want to act fast.
Crumbl operates in all 50 U.S. states, and the Benson Boone Encore Cookie is released nationwide during its feature week, typically announced the Sunday before on Crumbl’s social media platforms and app.
The most recent release of the Encore Cookie occurred during the week of July 8–13, 2025, marking its second-ever run due to overwhelming demand after its initial debut. Crumbl hasn’t yet confirmed if it’ll return a third time, but history shows fan-favorite cookies often cycle back months later—especially if they trend as hard as this one.
To find out if the Encore Cookie is available near you:
- Visit the Crumbl Cookie weekly menu
- Download the Crumbl app (available on iOS and Android)
- Follow Crumbl on Instagram, TikTok, and X (formerly Twitter) for real-time menu drops
You can search by ZIP code on the app or website to confirm availability at your nearest location.
Ordering Tips & Price Point
Crumbl offers multiple ways to order the Encore Cookie when it’s available:
- In-store purchase – Visit your local Crumbl and grab a single cookie or a box of 4, 6, or 12.
- Curbside pickup – Order through the app and pick up without leaving your car.
- Delivery – Crumbl offers delivery in many areas via their app or services like DoorDash and Uber Eats.
- Catering trays – Great for parties, these trays can include featured cookies like Encore if timed right.
As of mid-2025, the pricing for the Encore Cookie (or any specialty cookie) is as follows:
- Single Cookie: $4.38–$4.98 depending on location
- 4-Pack Box: $16–$18.50
- 6-Pack Box: $23–$25
- 12-Pack Party Box: $40–$45
Prices may vary by state due to local tax rates and store operations.
Limited-Time Hype
Because Crumbl only features 6 cookie flavors per week, the Encore Cookie is subject to rotation and might not return for months—if at all. That’s part of Crumbl’s charm and urgency. The fear of missing out (FOMO) drives fans to act quickly.
Some fans even pre-order early Monday morning or Sunday night (after the official flavor reveal) to ensure they get the Encore Cookie before it sells out, especially in high-traffic cities like New York, Dallas, and Los Angeles.
Pro Tip: Join the Crumbl Loyalty Program
Want exclusive alerts about cookies like Encore? Crumbl’s loyalty program rewards users with:
- Free cookies on birthdays
- Points with every purchase
- Early flavor updates and promotions
It’s free to join via the Crumbl app.
Comparisons: Benson Boone Cookie vs. Other Crumbl Hits
Popular Past Collaborations
Crumbl isn’t new to buzz-worthy cookie concepts, but celebrity collaborations are rare—which is why the Benson Boone Encore Cookie stands out so strongly.
While most of Crumbl’s success comes from original, experimental flavors like:
- Churro
- Oreo Cookies & Cream
- Chocolate Peanut Butter Cup
- Key Lime Pie
—none of those were inspired by pop culture figures. The Encore Cookie holds a unique place as one of the only artist-inspired flavors.
Compare that to other viral favorites like the Pink Velvet or Cornbread Honey, and Benson Boone’s cookie edges out because of the emotional connection tied to a real person. It’s not just about taste—it’s about experience. Fans feel like they’re participating in a pop culture moment, not just eating dessert.
Flavor & Texture Showdown
Let’s break it down: how does the Encore Cookie stack up to other fan favorites?
| Cookie Flavor | Texture | Flavor Profile | Uniqueness Score (1–10) |
|---|---|---|---|
| Encore (Benson Boone) | Soft, creamy, layered | Berry jam + whipped frosting | 9.5 |
| Churro | Chewy with cinnamon sugar | Sweet spice + smooth icing | 8.0 |
| Classic Chocolate Chip | Dense, melty, gooey | Chocolate-heavy, nostalgic | 7.0 |
| Lemon Glaze | Light, crumbly | Tangy citrus + sugar glaze | 8.3 |
| Peanut Butter Brownie | Fudgy, rich | Deep cocoa + peanut crunch | 8.7 |
Encore’s layered textures—from the buttery base to the jam center and whipped topping—put it in the elite class of Crumbl’s most multidimensional cookies.
Health & Nutrition Info
Okay, let’s address the big pink box in the room: How many calories are we talking about?
Crumbl doesn’t officially list nutrition for every individual cookie on their website, but based on similar recipes, the Encore Cookie likely contains:
- Calories: ~580–650 per cookie
- Sugar: ~45–55g
- Fat: ~28–32g
- Protein: 4–6g
- Allergens: Wheat, egg, dairy
That’s a splurge, for sure—but Crumbl cookies are massive (almost 5.5 oz each), and most fans share them or eat them in halves.
For those with dietary restrictions, note that the Encore Cookie is not gluten-free or vegan, though Crumbl is rumored to be experimenting with allergy-friendly options in the future.
Ingredients Snapshot
Though Crumbl doesn’t share a full label for specialty cookies, fan-led reviews and reverse engineering hint at the following ingredients in the Encore Cookie:
- All-purpose flour
- Cane sugar
- Eggs and butter
- Mixed berry preserves or filling (blackberry, raspberry, strawberry)
- Whipped cream cheese frosting
- Food-grade glitter or sugar topping
These ingredients mirror the sweet, expressive nature of Benson Boone’s music—rich, layered, and deeply enjoyable.
FAQs
What flavor is the Benson Boone Crumbl Cookie?
The Encore Cookie inspired by Benson Boone features a sugar cookie base layered with mixed berry jam and topped with a light whipped frosting. It’s known for its rich, sweet-tangy flavor and glittery finish.
How long will the Encore Cookie be available?
Crumbl features limited-edition cookies for one week only. The Encore Cookie has returned for a second run due to high demand, but there’s no official word on future returns. Follow Crumbl on social media or check their weekly menu for updates.
Can I order it online or only in-store?
Yes! When the Encore Cookie is featured, you can order it:
- In-store at any Crumbl location
- Through the Crumbl app for pickup or delivery
- Via services like DoorDash or Uber Eats (availability varies)
Is the Encore Cookie available internationally?
Currently, Crumbl operates only in the United States, so the Encore Cookie is not available internationally. However, demand could influence future expansions.
Is the Encore Cookie gluten-free or vegan?
No. The Encore Cookie contains wheat, eggs, and dairy, so it is not suitable for gluten-free or vegan diets.
Why is it called the “Encore Cookie”?
The name “Encore” is a nod to Benson Boone’s musical background and the cookie’s highly requested return. It’s a playful reference to giving fans what they want—a sweet encore performance.
Conclusion
The Benson Boone Crumbl Cookie isn’t just a dessert—it’s a cultural moment. Fueled by a beloved Gen Z music star, a viral bakery brand, and the power of social media, the Encore Cookie is the perfect recipe for trending success.
Its berry-rich flavor, smooth whipped frosting, and glittery finish make it a sensory hit, while its backstory adds emotional depth. It’s more than a snack—it’s an edible tribute to creativity, fandom, and flavor.
If you haven’t tried it yet, keep an eye on Crumbl’s menu. And if you’re a content creator, don’t miss the chance to ride the wave of one of the sweetest collaborations in recent memory.
Name: Benson Boone Encore Crumbl Cookie (Copycat Recipe)
Ingredients
Equipment
Method
- Instructions:
- Prepare the Cookie Base:
- Preheat oven to 350°F (175°C) and line a baking sheet with parchment.
- Cream together butter and sugar until fluffy (2–3 minutes).
- Add eggs and vanilla; mix until smooth.
- Sift in flour, baking powder, and salt. Mix until a dough forms.
- Scoop large balls (about ¼ cup) and flatten slightly on the baking sheet.
- Bake for 12–14 minutes or until edges are lightly golden.
- Let cool completely.
- Make the Berry Jam:
- In a small saucepan, heat berries, sugar, and lemon juice over medium heat.
- Simmer until fruit breaks down (about 6–8 minutes).
- Add cornstarch slurry if needed to thicken.
- Cool completely before spreading on cookies.
- Whip the Frosting:
- Beat cream cheese and butter until smooth.
- Add powdered sugar, vanilla, and cream. Whip until fluffy.
- Transfer to a piping bag or use a spoon to frost.
- Assemble:
- Spread or pipe a layer of berry jam on each cooled cookie.
- Top with whipped frosting.
- Sprinkle with edible glitter or sugar for the Encore effect.
Notes
These cookies are large and rich—perfect for sharing or special occasions. The jam can be made in advance and stored in the fridge for 3–5 days. For best results, frost right before serving.